@News = 15 Hal Paling Dibenci Pengguna Internet

bisnis internet Bisnis di Internet

Apa saja hal-hal yang dianggap mengesalkan oleh pengguna Internet ketika menjelajah situs web komersial ?
 
Simak hasil survei Taylor Nelson Sofres terhadap 2.500 pengguna Internet usia dewasa di Amerika Serikat. Lebih dari sepertiga responden menyatakan terganggu dengan adanya iklan pop-up, yang tiba-tiba muncul ketika mereka membuka sebuah situs.

Inilah urutan hal-hal yang paling dibenci pengguna Internet seperti dikutip eMarketer.

1. Iklan Pop-up (34,9%)
2. Kewajiban registrasi atau login untuk melihat situs webnya (16,7%)
3. Keharusan menginstal peranti lunak tambahan untuk melihat situs web (15.7%)
4. Kelambatan munculnya halaman web (9,1%)
5. Link mati, tak bisa diakses (4,7%)
6. Navigasi yang membingungkan (4,1%)
7. Informasi yang tidak diperbarui (3,1%)
8. Tak ada informasi kontak, hanya formulir web (2,6%)
9. Musik yang otomatis berbunyi (2,0%)
10. Browser tak bisa diklik “back” (1,7%)
11. Fasiltas search yang tidak efektif (1,6%)
12. Flash atau animasi yang berlebihan (1,5%)
13. Teks bergerak (0,9%)
14. Membuka window baru untuk link (0,9%)
15. Tampilan yang jelek (0,3%)

Jika situs web sayang mengganggu, maka tanggapan pengguna Internet sangat jelas: mereka tidak akan mau datang kembali, mereka akan membatalkan pendaftaran. Untuk situs e-commerce yang dianggap jelek, tanggapan mereka adalah: 70% dari mereka tak akan membeli secara online. Dan celakanya, citra buruk itu akan terbawa ke toko offlinenya.

Buat Anda para pemilik situs e-commerce, tentunya bisa memilih antara berjualan iklan, atau berjualan produk. Jika berjualan iklan, maka iklan pop-up adalah hal yang tdk bisa dihindari. Namun jika anda berjualan produk secara online, silakan pertimbangkan ulang jika mau menggunakan iklan demi menambah penghasilan.

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